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Marketing Specialist Job Description: Top Duties and Qualifications

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A Marketing Specialist, or Marketing Consultant, studies specific markets to help companies have a better understanding of their competitors and create more effective marketing campaigns. Their duties include gathering competitor intelligence, analysing price information and guiding the marketing strategies of brands and companies.

Marketing Specialist duties and responsibilities

Marketing Specialists help develop and execute campaigns to obtain new customers and increase a company’s sales. Other duties and responsibilities of a Marketing Specialist can include:

  • Performing local, regional and national market research to determine pricing schedules, market trends, demographic data, customer buying habits and competitor product offers
  • Conducting competitor research and analyses
  • Identifying ideal marketing channels for optimal customer engagement
  • Developing promotional materials and marketing plans for traditional and digital advertising channels
  • Guiding the marketing team with expert insights during marketing campaigns
  • Collaborating with marketing and sales teams to identify more effective branding ideas and develop innovative promotional materials for optimal customer engagement
  • Identifying ways for a company or brand to surpass rivals through competitor research and enhanced product development

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Marketing Specialist Job Description Examples:

Our mission

Indeed’s Employer Resource Library helps businesses grow and manage their workforce. With over 15,000 articles in 6 languages, we offer tactical advice, how-tos and best practices to help businesses hire and retain great employees.

Read our editorial guidelines
Create a culture of innovation
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What does a Marketing Specialist do?

Marketing Specialists are responsible for creating effective marketing programmes to help companies and brands achieve sales and reputational goals. They collect information such as market trends, demographics and competitor products and services to create effective marketing campaigns, or provide recommendations on how a company can improve its advertising campaigns, marketing materials and enhance external communications.

Marketing Specialist skills and qualifications

A successful Marketing Specialist candidate will have various prerequisite skills and qualifications that typically include:

  • Proven experience in a marketing role
  • Proficiency in analytics software
  • Working knowledge of Microsoft Office Suite, CRM and CMS software and Adobe Creative Suite
  • Outstanding verbal and written communication skills
  • Attention to detail, leadership skills and ability to solve problems
  • Excellent organisational and time management skills
  • Knowledge of marketing strategy and traditional and digital media channels
  • Excellent research and data analysis skills

Marketing Specialist experience requirements

Marketing Specialists must have several years of experience in a marketing role. Some employers prefer candidates who have worked as Marketers and related roles for at least three years. Experience in specific areas, such as digital marketing can attract more employers. Having experience using a variety of software tools, including applications for graphic design, data analysis and publishing is also helpful.

Marketing Specialist education and training requirements

Marketing Specialists must have at least a bachelor’s degree in marketing, communications, journalism and other relevant disciplines. Some employers require candidates to have training in social media marketing, writing, editing, Adobe Creative Suite and Microsoft Office Suite. Optional certifications for Marketing Specialists include the Chartered Institute of Marketing certification, the Institute of Data and Marketing certification and the Chartered Institute of Public Relations certification.

Marketing Specialist salary expectations

According to Indeed Salaries, the average salary of a Marketing Specialist is £33,569 per year. This figure varies depending on factors, including the employer, location, experience, skills and the exact job duties and responsibilities.

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Marketing Specialist job description FAQs

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