What does a Sales Engineer do?
A Sales Engineer is employed to sell advanced technical and scientific products to businesses and organisations. They work in industries where detailed technical information and analysis is requested before a customer makes a purchase. Examples include the IT industry, automotive industry or pharmaceutical industry. A Sales Engineer needs a scientific or engineering background alongside the ability to sell products. It’s their job to convince a customer that a product or service can provide the technical solutions that their business needs.
Sales Engineer skills and qualifications
A Sales Engineer needs a mixture of scientific, technical or engineering skills that are relevant to their field alongside excellent sales and communication skills. A Sales Engineer selling pharmaceutical products needs chemistry knowledge while a Sales Engineer selling computer software requires IT skills. A successful Key Sales Engineer candidate will have various prerequisite skills and qualifications that typically include:
- Ability to communicate technical or industry-specific information in an easy-to-understand format
- Excellent product or service knowledge including technical aspects, as well as the potential benefits a product could have for a customer
- Ability to provide excellent customer service, including excellent after-sales communication and care
- Ability to set their own schedule to manage and make appointments with clients
- Ability to work within a sales team to hit wider company targets and goals and personal sales targets
- Ability to analyse and present sales data to management
- Knowledge of the latest industry trends, discoveries and developments
- Excellent knowledge of sales and marketing techniques such as cold emailing or networking at events
Sales Engineer experience requirements
A successful Sales Engineer needs both technical and sales experience. Employers must look for candidates with at least five years of experience in their specific industry, such as IT or chemistry. This demonstrates that a candidate has technical expertise and knowledge to present the functionality of products in detail and answer customer queries. Employers should also look for experience working in sales roles, including successfully meeting with clients, developing business and hitting targets. Technical, industry-specific experience is often more important to employers than sales experience, however.
Sales Engineer education and training requirements
A Sales Engineer needs to demonstrate that they have an exceptional academic background in technical or scientific subjects. Strong results at GCSE and A-level in English, maths and science subjects such as physics or chemistry are essential. Employers must look for candidates with a degree-level education that’s relevant to their industry. For example, candidates need a degree in computer science or computer engineering if they are selling hardware or solutions for company-wide networks or communications systems. Candidates with a postgraduate education in a relevant technical subject demonstrate advanced technical skills that are desirable for the role.
Sales Engineer salary expectations
According to Indeed Salaries, the average salary for a Sales Engineer is £34,126 per year. Salary may be dependent on experience, location and company.
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